Making a difference
Small changes can have big impacts. Our products are designed to be good for you, good for the planet, and good for others.
It's so much more than a toothbrush. It's a change for better.
Sustainable oral health care
A healthy routine is important for your teeth, but a healthy planet is important for everyone.
This is why our products and packaging are made from sustainably sourced, biodegradable materials.
For detailed read of the materials we use, please take a look at our product FAQs:
Doing the world of good
We use approximately 1 billion (plastic) tubes of toothpaste each year, the vast majority of which are not recyclable and end up in landfill or our oceans.
That's why out Zero-Waste Toothpaste Tabs are packaged in fully compostable and plastic-free bags which can be disposed of directly with your organic waste.
Made to change
As you may have seen by now, our products aren’t like the ones you find on the supermarket shelves. We’ve worked long and hard in development stages understanding the flaws of conventional toothbrushes and pastes to see where we can always move a step further in a more positive direction.
But why a subscription?
The bristles on your toothbrush wear down, fill up with bacteria and become less effective over time.
Dentists therefore recommend that we replace our brush every 2-3 months (every 2 months is ideal) so by signing up to a subscription for something you’ll have to buy anyway, you’ll be making sure that your health is looked after - and without contributing to more plastic waste.